About Us

Smarter sales. Faster service. Powered by AI and RPA.

We are redefining automotive retail with AI-driven solutions that connect the entire customer journey — from lead to sale and service to renewal. Designed to help Dealers, OEMs, and Workshops modernize operations and drive sustained growth.

Our story

Convertix is the flagship product of Selenix Technology, created with a single vision — to reimagine how technology empowers automobile dealerships.
With decades of combined experience in dealer systems and OEM integrations, the team identified a clear gap: most legacy dealership software was built for compliance, not performance.
That insight led to Convertix — an AI-first automotive CRM and automation platform designed to recover lost leads, streamline workflows, and elevate customer experience.
It embodies our vision of a smarter, connected, and future-ready automotive retail ecosystem.

Who are we

We are a product-focused technology company focused on solving the everyday challenges of dealerships, OEMs, and workshops.
By combining deep automotive expertise with cloud-native engineering and applied AI, we build solutions that are practical, fast to deploy, and measurable in impact.
Our approach is simple — build products that dealers actually use, teams actually love, and management can measure.

Innovation drives changes

Innovation isn’t an afterthought — it’s the engine behind everything we build. From AI-powered lead management and RPA-based OEM integrations to predictive service and renewal workflows, our solutions help automotive businesses connect systems, make data-driven decisions, and deliver seamless customer experiences.
Our focus remains on intelligent, modular systems that evolve with each dealership, ensuring long-term adaptability in an ever-changing automotive landscape.

Quick facts

Flagship Product: Convertix
Company: Selenix Technology Pvt Ltd
Company website: selenix.in
Headquarters: Pune, India
Contact: sales@convertix.in

Meet the leadership team

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Rajeevlochan Phadke

Founder, CEO

25+ years in product management, including leadership in automotive software development for international markets. IIT Mumbai alumnus, holds multiple patents and awards. A serial entrepreneur, led successful ventures and exits.

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Rajeshwar Chaudhari

Founder, Director of Sales

30+ years in the automobile industry, built company and led software development for Dealer Management Solution delivered to 500+ dealers across 20 brands. Deep domain understanding and strong connections in automobile eco-system.

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Manish Sharma

Engineering Head

Hands-on leader with expertise ranging from system programming to leading product development for global automobile market. Drives all aspects of product development, from design to deployment, consistently delivering high-quality products.

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Mayur C

Chief Growth Officer

Excels at translating complex technical concepts into compelling value propositions, ensuring that stakeholders at all levels can appreciate the benefits of software solutions. Passionate about leveraging technology to transform the automotive landscape.